Trick or treat! What shop owners are hiding from this Halloween
There always seems to be this moment in a horror movie when the main character, trying to escape danger, realises that the one thing they need to get away is exactly what has gone missing.
Sometimes apps and plugins you purchase for your shop can feel like this. Many providers offer what seems to be a full set of features, but then ask you to pay even more for the features you really need - at the exact moment you need them. In desperation, you pay. But it doesn’t have to be this way.
With Motive Commerce Search, no matter what plan you choose, your shop will have access to all features, with upgrades and support included.
But we’ve heard that being left without key features isn’t the only thing scaring shop owners this Halloween. So if you too are trembling at the thought of shoppers not finding your products, of data-hungry monsters lurking in your shop or pricing plans that make you want to cover your eyes, then read on.
Third-parties hiding in the shadows want your data
Trick or treat? Have a cookie!
These banners are the ultimate Halloween ruse. Once opened, a swarm of third-parties will begin buzzing around your shop looking for any data they can get their hands on.
The Motive team saw this unnecessary data tracking and decided to put an end to it. Motive Commerce Search has been built on the principles of Privacy by Design, meaning that neither our plugin nor our website track your personal data or ask for cookies.
One of the founding principles of Privacy by Design states that privacy should be the default setting of all product development. With this in mind, the features in Motive Commerce Search are designed to not need your shop’s or customers data to provide an exceptional shopping experience.
This means that you won’t be running to hide under the covers with every new amendment to GDPR rules. While other shops and search providers scramble to adapt as regulations are updated, you can rest easy knowing Motive Commerce Search has you covered.
Watch out for scary providers who charge by requests
Any shop looking to add search to their store has probably noticed two terms appearing more than any others: searches and requests.
Many pricing plans are built around the requests model, which can be a scary prospect. Why? Every time a shopper types, filters, scrolls or performs any action in the search, a request is sent to the server to display the relevant results.
That’s all fine until you realise that one search can actually have quite a lot of requests associated with it. And if you’re paying by requests, you’re paying each time a shopper performs any action. This, as you can imagine, can start to become expensive.
Not only is it expensive, but it’s also confusing. How are you supposed to know how many requests it will take to find a product in your shop?
To make things clear, Motive Commerce Search is priced on searches, which is a unit of value that is easily understandable. No matter how many requests are associated with a specific search, you’ll only ever pay for what’s actually important: The search that your shopper makes, and not all the steps in between.
Don’t leave your shoppers home alone with zero results
When shoppers can’t find what they’re looking for, it’s scary to think that they might leave your shop. But that doesn’t have to be the case this Halloween.
As we mentioned in this blog post, your search could be showing zero results for one of two reasons:
- You have the product, but your shoppers can’t find it
- You don’t have the product, but your customers are looking for it
There are some ways to make sure that they find the products they’ve come looking for, and with Motive Commerce Search, it’s easier than ever.
Built in features that prevent zero results
A search showing zero results can be solved by setting up synonyms. Your shoppers might be looking for products that have different names (eg Hoover and Vacuum cleaner). When this happens, you can set up synonyms that make sure either of these searches show the same product.
With so many mobile users typing on tiny keyboards, there are bound to be a few spelling errors. By having a good spell checker, your search can remain typo tolerant and deliver results before shoppers even notice their mistakes.
If your shop continues to show zero results though, it may be down to the simple fact that you don’t stock the product or anything similar. In this case, Motive Commerce Search will show you the searches that are returning zero results so that you can easily identify what your shop’s visitors are looking for.
By using the analytics tool, you’ll be able to identify products you might want to stock so you can sell your customers what they came for.
30 Days for free this Halloween
If you’re looking to improve your shop's search in three easy steps, then be sure to take advantage of your 30 day free trial of Motive Commerce Search. There’s nothing scary about that!